PR Director Angel Huang (middle) of North America's largest Chinese TV station ICN International Channel, Vice President of Business Gary Hwang (second from right), Director of Real Estate Transactions Jack Tang (right) take interest in GP DEVA's booth to discuss further cooperation.
From June 17 to June 19, 2014, GP DEVA Group participated in the world's largest and most authoritative licensing event, Las Vegas Licensing EXPO 2014 held at the famous Mandalay Bay Convention Center, Las Vegas, Nevada.
Running for 34 years, the Licensing Expo Las Vegas attracted 470 exhibitors, featuring over 5000 brands, and drawing more than 15,000 visitors from more than 90 countries. GP DEVA’s booth featured Asia’s first neoclassical supercar, becoming an instant hit of the show and a great highlight within the industry.
North America's largest Chinese TV station ICN International Channel, Itv studios TV, CEO of RACE Motorsports Marketing, Inc., President of Hot Import Nights, NHRA Top Fuel world champion Larry Dixon, all came to discuss further cooperation in licensing. A surprise mystery guest, Priscilla Presley, wife of Elvis Presley also visited the booth, offering much praise for GP DEVA's impressive ideals of transforming art into luxury goods!
Staff from Itv studios TV station attracted by the boutique plateware, requesting to take photos with the elegant display
Asia's First Art Car Model is an Immediate Hit of the Show
When the “Oriental Picasso” meets the “American Rolls Royce”, the spectacular result is the Neo-classical Artistic Supercar!
Reputed as the "Oriental Picasso" by international media, Professor Lee Sun-Don, and his inspiring artwork series Great Treasure Gate and the "American Rolls-Royce" DiMora Motorcar Co, began a cross industry project between an Asian artist and the classical supercar industry. This never before done collaboration created the "Neo-classical Artistic Supercar!”
This incredible success story became a reality because of GP DEVA’s unyielding commitment and belief that a creation must embody an intrinsic artistic and natural essence in order for it to be a truly cultural innovation. This in turn creates merchandise of exceptional value that will uphold into the future! The “Neoclassical Artistic Supercar” easily became the spindle of design, encompassing the perfect combination of stunning visual effects with an artistic lifestyle. This eye-catching highlight of the show resonated deeply with visitors, opening many dialogues for art licensing collaborations.
Las Vegas Licensing EXPO 2014 The eye-catching GP DEVA Group booth.
Great Treasure Gate 2014 by Professor Lee Sun-Don, Art Director of GP DEVA, uses China's centuries old antique auspicious lion door knocker as an element to combine with unique Western paints, fully displaying the explosive momentum of colors and lines of the painting. When coupled with a classical supercar, it is moreover the extreme "power of art, life of imagination", setting a new milestone for contemporary art in Taiwan! GP DEVA and Dimora Motorcar merge as a brand identity that successfully sparks discussion and effect in the licensing industry!
CEO Brian Rock (third from left), of RACE Motorsports Marketing, Inc., CEO Michael Munar (fourth from left) of Hot Import Nights, and three-time NHRA Top Fuel world champion Larry Dixon (back row right) visited the GP DEVA booth to discuss future cooperation in licensing.
Artistic Lifestyle; Fashion Trend Setter
President Carol Chou of GP DEVA said, "A painting could be worth a lot of money, and not all people may be able to afford buying a painting. But when art becomes part of a commodity, something that will be used in everyday life, this allows for everyone the chance to own a painting." Each product of GP DEVA is created out of a rich cultural context containing Chinese culture, contemporary art, and fashion. While enjoying the products, consumers will naturally exude a sense of sophistication. This elegant and fashionable taste, is exactly the precious gift that GP DEVA brand hopes to bring people.
GP DEVA booth attractively displayed boutique luxury items that combine art and life, attracting many visitors into the space. Business director of Phenixx Marketing Public Relations Firm returned twice to bring her colleagues over. The mystery celebrity, Ms. Presley noted: "Whether in the design, or quality, GP DEVA's products are made with such careful detail!" A couple from Beverly Hills were attracted by the hand-carved Liuli plateware and stopped at the booth to gain a deeper understanding of GP DEVA brand.
Business Director Sandra Johnson (third from right) of Phenixx Marketing PR Firm appreciated GP DEVA's boutique items, returning twice with colleagues to visit
The mystery celebrity, Ms. Presley visits GP DEVA booth. People with keen eyes are quick to recognize the star.
Ma Sing Ling's creation "Floral Moon Duel / Elegant Moon in the Spiritual Mountain", and the art-inspired scarves collection
Art Licensing Agent Sheila (left) interested in GP DEVA Group's artists, works and boutique items.
A couple from Beverly Hills (second and third from right) interested in the hand-carved Liuli plateware.